A custom-made story
Lingerie fascinates, lingerie fires the imagination, and yet, lingerie …intimidates. With this observation in mind, Charlott' decided to go out to meet women rather than ask them to come to a shop.
An original approach that has largely contributed to the brand's success in France and worldwide.
Like all great stories, the Charlott's adventure began with a wish : to launch a concept that would allow women to gather and share an enjoyable moment around a really feminine, glamorous product. This is the trigger point. With six collections per year, Véronique GARNODIER and Frédéric MONTOLIO are at the head of the fastest-growing lingerie brand in its market. And what's the secret of their success? Appealing to women by going out to meet them.
The approach is part of the great trend towards "hiving".
People now prefer life at home, which has become the main route to personal and professional fulfillment. The hostess, who receives her lingerie gift, invites her friends to her place for a home party. The Charlott' sales consultant, who leads the presentation, presents models and new items in a totally relaxed atmosphere. No more fitting-room stress but an atmosphere of intimacy ideally suiting the world of lingerie and direct selling.
Media recognition - press, television - was immediate : the enthusiasm for Charlott' spread and word-of-mouth did wonders. Thousands of women dreamt of organizing home parties at their home : the "Charlott' Experience" was born.
15 years have passed, the company keeps on displaying a constant growth, great development perspectives, and offers today a selected-time activity to 3.000 sales consultants, helped by 100.000 hostesses in a network of 600.000 clients in France.
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